Fox Documentary Outflanks Traditional Media
The new documentary Outfoxed: Rupert Murdoch's War on Journalism exposes the laughable standards of truth at the news network that has given voice to blowhards such as Bill O'Reilly, Sean Hannity and Ann Coulter. But, the film's decision to bypass traditional models of distribution is an equally important aspect of its success, demonstrating that a large audience can be reached via a direct-to-consumer approach as opposed to relying on corporate-controlled cinema outlets. More than 50,000 copies of the Outfoxed have now been sold on the Internet, shooting this movie to the top of the charts on Amazon. Also, thousands of Americans saw the picture via special house parties organized by Moveon.org last weekend. Comments producer and director Robert Greenwald, ""Theatrical release is the least important part to this film."
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